I love it when I get to spend quality time with my little bird and our friends. For a change, we checked out one of Amsterdam’s newest kids friendly places, De Kleine Parade. Located in the De Pijp area, this lovely kids concept store is split into three areas that combine shopping with coffee and playful activities.
The shopping area is a cute space that showcases brands such as Kids Case, Imps & Elfs, Picnik Barcelona and Petit Bateau. Beside clothes, you can also find toys, furniture and decoration items as well as a nice selection of plates and cutlery – all for the little ones of course.
From there, you can access the cafe and play area via a wooden swing door which is heavy enough to make it difficult for the little ones to pass. The space has been decorated with a lot of attention to detail, featuring comfrtable cushions to sit on, fresh flowers on each table and jazzy music in the background for a smooth vibe. The menu shows a nice selection of coffee, tea and juices as well as various homemade cakes and sandwiches, with a sub menu for the little ones with options such as rice waffles, raisins and the all-time-favorite toasti. That said, the owners know that around lunch time some kids may prefer a warm meal so they are not opposed to helping those parents. Instead, they were happy to warm up the meals my friends had brought for their kids (big plus!).
The play area, which is part of the cafe, features books, little cars and teddy bears but there are also some toys that are a little bit more special such as a cute little kitchen with all its utilitis, a wooden railroad, a drawing table, costumes and a doll’s pram.The space includes as well a seperate room where you can come and sit down to do some painting or build a kite – all utilities and accessories supplied for free (!) by the owners. Moreover, you can also join one of the various kids yoga and DIY workshops that are held there from time to time and rent the atelier room for birthday parties or a baby shower.
Well, and with being a kids cafe, it is obvious that the cafe area features high chairs and the restroom a changing table…and in this case also wipes.
Merel and Iris, the two sisters and moms behind this kids concept store, did well in achieving their goal which was to create a calm space where parents with strollers are welcome to have a coffee, shop and spend quality time with their children and friends. Sure, the space is much smaller than the well-known Blender, so there is certainly a limited number of strollers that can fit in here. However, the ambiance is much calmer and peaceful so if you are looking for a more relaxing time with the kiddos, this is the place to go to.
The little bird and I tried the fresh apple, carrot and ginger juice, had some tea and split a big sourdough toasti . After lunch, Merel invited all of us to do some painting which our kids loved. I tried to make a picture of Merel but being rather shy (according to her “it’s a family thing” ) she preferred to stay out of the picture. A caracteristic which made her and the space in my eyes even more adorable. Instead of 1h30 we stayed 3 hours and left the space, us moms smiling like Cheshire cats and our kiddos super relaxed and perfectly tired for their nap. As their paintings weren’t dry yet, Merel hung them up on a wall where they’ll be waiting for us until our next visit…I am sure it’ll happen sooner than later 😉
De Kleine Parade (Kids Concept Store and Atelier), 142 – 144 Gerard Doustraat, 1073 VX Amsterdam, Monday – Saturday 9h-17h