New Lingerie Label from Paris: NOO Underwear

Noo Underwear Sunday Morning

I am sick and tired of my nursing bras. I have worn them to the max and really can’t see them anymore. This counts as well for my pre-pregnancy lingerie. I was already done with it when I got pregnant and now I am even more ready for something new and fresh that suits my body and that is a nice treat for myself.

A nice treat for myself would definitely be the French lingerie label NOO Underwear. Founded by two Paris based girls, Anais and Elissa, NOO Underwear is brand new (the official launch was yesterday) and stands for a concept of a special kind. With its creators being true music lovers, the collection, which is available for men and women, is split into four parts, with each being inspired by a song that represents a different mood. For women, the designs are feminine, sensual, sexy but also playful. Those who love to mix-up genres can do so while combining a bra from one section with a slip from another, generating a whole new look and feel. Well, and if you feel like wearing matching underwear with your man, that’s possible, too!

It is great to have the freedom to choose your own combination especially when the different pieces work so well together, but I also like the fact that NOO offers designs that are different from the usual stuff that is out there. Just look at the slip tie and dye (love it!)! However, my biggest favorites are by far the bodies, with the body la reglisse being my coup de coeur of the entire collection. I can definitely see it as a piece that I would also wear on a night out combined with a pair of good 501 jeans and heels (or cute sneakers…yeah, I really fancy sneakers).

The pieces are available in the brand’s webshop in a variety of sizes (bras up to D-Cup) and at affordable prices with slips starting at 25 EUR, bras at 38 EUR, bodies at 45 EUR and boxer shorts at 29 EUR.

I don’t really like to eat la reglisse (licorice in French) but NOO’s interpretation of it is so stunning that I really have to have a closer look at this body…this may become my pre-Christmas treat…;)

Noo Underwear Body La reglisse

Noo Underwear culotte la reglisse

noo underwear lingerie

Noo Underwear 1

Noo Underwear La culotte Dip and Dye

Noo Underwear