Moms are definitely the ones who know what works and what doesn’t when it comes to products for the little ones. They talk, tweet or blog about it and when things do not work or exist they create them! One thing that seemed to be missing were baby and toddler shoes that combine style with comfort and function. In real talk this means that the shoes should look great, have a soft sole to allow the little ones to make their first steps and learn how to walk. All while staying on the kid’s feet.
What started in 2009 with Susan Peter’s business idea for her baby moccasin label Freshly Picked (read my post on Freshly Picked here) has turned into a global phenomenon in the baby and toddler world. Here in Europe, there are two similar brands that design baby moccasins. in 2013, Petra Gardefjord, a Swedish mom, was looking for the perfect shoe for her toddler and started to design leather moccasins. The result turned into the launch of her label Mini Mocks which sells extremely cute moccasins and sandals that make Instamoms go crazy. Going a bit more South, a French mom is making her mark as well. Inspired by the leather moccs hype in the US, Noemie Sockeel brought the idea to France and created this year her label Hippie Ya, selling baby moccasins that are designed in collaboration with a podiatrist and “made in France”.
The three lables offer hand made baby moccasins in a variety of great colors (with Freshly Picked obviously having the largest offer), available at an average price of 45 EUR (depending on color and type of leather, shipment and tax not included). As the shoes are handmade, most of the time there is only a limited amount available. As the demand grows constantly, popular styles sell out quickly; often within one day. Hence, with being less time in the business than Freshly Picked, the e-shops of Mini Mocks and Hippie Ya are currently empty. In the meantime, the two lables post teasers of upcoming styles on their Instagram feed which look gorgeous!
Initially, I mentioned that I did not want to buy shoes for my son before he starts to walk. However, with him crawling wherever he can and standing up on whatever ground he finds (dirty, cold…), I do now get the point of these moccs. Having tried in a shop other options without the elastic on the ancle, I understand even better why these shoes are so popular (the other ones did not even stay 1(!) minute on his feet). Those moms were right. Baby moccs do not only look cute but they make sense so I’ll better check my Instagram if I want to get my hands on a pair of black Batman or Panther moccs.
…and you? What do you think of baby moccasins? Would you buy them or rather choose a different option for your little walker?
Pictures by Freshly Picked, Mini Mocks and Hippie Ya